{"id":1056,"date":"2020-09-01T09:19:42","date_gmt":"2020-09-01T09:19:42","guid":{"rendered":"https:\/\/yathaberturkiye.com\/?p=1056"},"modified":"2020-09-01T09:19:44","modified_gmt":"2020-09-01T09:19:44","slug":"numberines-target-is-top-5-in-the-world","status":"publish","type":"post","link":"https:\/\/yathaberturkiye.com\/en\/numberines-target-is-top-5-in-the-world\/","title":{"rendered":"NUMARINE'S GOAL IS TO BE AMONG THE TOP 5 IN THE WORLD"},"content":{"rendered":"

Numarine has succeeded in becoming one of the world's leading brands with the yachts it has produced since 2002, when it started its operations. The company's entry into the explorer-style boat market three years ago also played an important role in the company's increasing sales graph. We talked to \u00d6mer Malaz, the owner of Numarine, about the company's development and goals.<\/strong><\/p>\n\n\n\n

As a country\nTurkey, one of the world's leading yacht manufacturers, has achieved this success\nMany Turkish companies have played an important role in this achievement. One of those companies is\nNumarine Since 2002, he has been producing yachts in all corners of the world.\n\u00d6mer Malaz, the founder of the brand, revealed the secret of their success in Yat\nHe told the News.<\/p>\n\n\n\n

I want to invite you and\nCan you briefly introduce Numarine? <\/strong><\/p>\n\n\n\n

I'm Omer Malaz,\nAs you know, I come from an industrialist family. We own Malazlar\nI can say that I grew up in a match factory, industrialism is in my DNA.\nI don't think it's an exaggeration. After the state of the world and the developing events, the match\nI decided to leave our factory and start my own business.\nthen I decided to enter the sea and yachting sector, which was my childhood passion.\nand in 2002 I founded Numarine. We are celebrating our 18th anniversary, 141 boats\nwe have produced and delivered, we have representative offices in 13 countries, we have a presence in 7 seas of the world.\nour boats are sailing. Our goal is to be among the top 5 brands in the world.<\/p>\n\n\n\n

Annual\nWhat is your production capacity? <\/strong><\/p>\n\n\n\n

Our factory was the first\nWhen it was founded, it was planned to produce 52- 55 feet boats, at that time the same\nwe were planning to produce 20-25 55-foot boats at the moment, then 102Rph\nand the 78 models came in and raised our average height a little bit. bought 3 years ago\nwe made a very correct decision to enter the explorer style boat market, so we\nWe have achieved a very rising sales graph. At the moment, 10-12 boats at the same time\nbut there is one very important point I want to underline, the average\nwe've grown from 18 to 28 meters tall!<\/p>\n\n\n\n

32XP and 26XP\nyour models have attracted a lot of attention from buyers, a little bit of these models\ncan we talk about it? <\/strong><\/p>\n\n\n\n

As I mentioned before, it was a very brave decision, a factory that produces boats that do 30 knots suddenly switched to boats that produce 13-15 knots. This means completely different engineering and technical knowledge. But I think we did our job so well that we sold 12 26XPs, 4 32XPs and our new model 37XP in 3 years. By the way, our XP series has a new starter model: 22XP. We have also sold our first boat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Your sales network\nCan you give us some information about you? For example, in which countries do you have representative offices?\nWhich countries do you receive the most interest from? <\/strong><\/p>\n\n\n\n

America, Europe\nand Turkey are the countries we are most interested in at the moment. To tell the truth\n75 percent of our production is sold abroad and 25 percent is sold in Turkey.\nwas continuing. For the first time in 2020, 90 percent of our sales were in Turkey.\ntook place. From America to Hong Kong, from France to Australia, 13\nwe have representation. <\/p>\n\n\n\n

Ahead\nDo you have any new models planned for the process? <\/strong><\/p>\n\n\n\n

22XP and 37XP\nWe have started the production of our models, and we plan to introduce them to the whole world in 2021. we are planning.<\/strong><\/p>\n\n\n\n

Turkish yacht\nWhat do you think about the place of the sector in the world?\nWhat are the shortcomings and advantages?<\/strong>\n<\/p>\n\n\n\n

We are not lacking\nwe have a plus. As you know, it changes every year, but in the production of \u201cSuperyat\u201d\nWe are among the top 3-4 in the world. We are taking firm steps forward, today\nWhen people think of Turkey, they immediately think of brands like Turquise and Numarine.\ncoming in. Our biggest advantage is that we always try to work harder and\nwe are a society that likes to develop.<\/p>\n\n\n\n

Numarine\nyou have received international awards. The best as a Turkish yacht builder\nWhat are the conditions for becoming one of them? What kind of perspective has brought you to this point?\nhappened? <\/strong><\/p>\n\n\n\n

We worked hard. We never said, \u201cOK, we are us.\u201d We always tried to learn. We did not think of copying what others did. We aimed to carry ourselves further by learning from them. We set our own goals, we are the first company in the sector to enter the Turquality program. We have a young, hardworking management team. We do not avoid working with consultants. In short, we work hard.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pandemic\nHow did this process affect the yacht building sector? <\/strong><\/p>\n\n\n\n

I think positive\nhas had an impact. People felt that they could have a more isolated and beautiful time on their boats.\nthey understood. That's why we launched our \u201cThis is Isolation\u201d campaign. This is\nthe campaign attracted a lot of attention. My impressions and sensations are that for a while\nthat we are experiencing a very active pandemic after the recession.<\/p>\n\n\n\n

This process\nWhat are the clues it gives in terms of the future of the sector? <\/strong><\/p>\n\n\n\n

Recently\nIt did not give a different message other than the hints given by the events. More environmentalist,\nquieter, larger footprint models will be preferred. World\nit's changing now, we used to have customers who didn't want engines under 1500 horsepower.\neven 800 horsepower engines are now considered too big. Boat owners can now\na safe, long-range, \u201cworld-shrinking\u201d, \"world-shrinking\", \"world-shrinking\"\nthey want boats. <\/p>\n\n\n\n

Numarine\nwhat are your future plans and goals? <\/strong><\/p>\n\n\n\n

Our target is the first\nhas not changed since the day we were founded: From Turkey, completely Turkish\nto create a world brand produced with craftsmanship. Our brand is now known,\nNow our goal is to be in the top 5.<\/p>","protected":false},"excerpt":{"rendered":"

Numarine, faaliyete ba\u015flad\u0131\u011f\u0131 2002 y\u0131l\u0131ndan bu yana imzas\u0131n\u0131 att\u0131\u011f\u0131 yatlarla d\u00fcnyan\u0131n \u00f6nde gelen markalar\u0131 aras\u0131na girmeyi ba\u015fard\u0131. Firman\u0131n giderek artan sat\u0131\u015f grafi\u011finde, \u00fc\u00e7 y\u0131l \u00f6nce explorer tarz\u0131 tekne pazar\u0131na girmesi de \u00f6nemli pay sahibi oldu. Numarine\u2019in sahibi \u00d6mer Malaz ile firman\u0131n geli\u015fimini ve hedeflerini konu\u015ftuk. \u00dclke olarak d\u00fcnyan\u0131n \u00f6nde gelen yat \u00fcreticileri aras\u0131nda yer alan […]<\/p>","protected":false},"author":11,"featured_media":1059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/posts\/1056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/comments?post=1056"}],"version-history":[{"count":1,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/posts\/1056\/revisions"}],"predecessor-version":[{"id":1060,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/posts\/1056\/revisions\/1060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/media\/1059"}],"wp:attachment":[{"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/media?parent=1056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/categories?post=1056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yathaberturkiye.com\/en\/wp-json\/wp\/v2\/tags?post=1056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}