Numarine has succeeded in becoming one of the world's leading brands with the yachts it has produced since 2002, when it started its operations. The company's entry into the explorer-style boat market three years ago also played an important role in the company's increasing sales graph. We talked to Ömer Malaz, the owner of Numarine, about the company's development and goals.
As a country Turkey, one of the world's leading yacht manufacturers, has achieved this success Many Turkish companies have played an important role in this achievement. One of those companies is Numarine Since 2002, he has been producing yachts in all corners of the world. Ömer Malaz, the founder of the brand, revealed the secret of their success in Yat He told the News.
I want to invite you and Can you briefly introduce Numarine?
I'm Omer Malaz, As you know, I come from an industrialist family. We own Malazlar I can say that I grew up in a match factory, industrialism is in my DNA. I don't think it's an exaggeration. After the state of the world and the developing events, the match I decided to leave our factory and start my own business. then I decided to enter the sea and yachting sector, which was my childhood passion. and in 2002 I founded Numarine. We are celebrating our 18th anniversary, 141 boats we have produced and delivered, we have representative offices in 13 countries, we have a presence in 7 seas of the world. our boats are sailing. Our goal is to be among the top 5 brands in the world.
Annual What is your production capacity?
Our factory was the first When it was founded, it was planned to produce 52- 55 feet boats, at that time the same we were planning to produce 20-25 55-foot boats at the moment, then 102Rph and the 78 models came in and raised our average height a little bit. bought 3 years ago we made a very correct decision to enter the explorer style boat market, so we We have achieved a very rising sales graph. At the moment, 10-12 boats at the same time but there is one very important point I want to underline, the average we've grown from 18 to 28 meters tall!
32XP and 26XP your models have attracted a lot of attention from buyers, a little bit of these models can we talk about it?
As I mentioned before, it was a very brave decision, a factory that produces boats that do 30 knots suddenly switched to boats that produce 13-15 knots. This means completely different engineering and technical knowledge. But I think we did our job so well that we sold 12 26XPs, 4 32XPs and our new model 37XP in 3 years. By the way, our XP series has a new starter model: 22XP. We have also sold our first boat.
Your sales network Can you give us some information about you? For example, in which countries do you have representative offices? Which countries do you receive the most interest from?
America, Europe and Turkey are the countries we are most interested in at the moment. To tell the truth 75 percent of our production is sold abroad and 25 percent is sold in Turkey. was continuing. For the first time in 2020, 90 percent of our sales were in Turkey. took place. From America to Hong Kong, from France to Australia, 13 we have representation.
Ahead Do you have any new models planned for the process?
22XP and 37XP We have started the production of our models, and we plan to introduce them to the whole world in 2021. we are planning.
Turkish yacht What do you think about the place of the sector in the world? What are the shortcomings and advantages?
We are not lacking we have a plus. As you know, it changes every year, but in the production of “Superyat” We are among the top 3-4 in the world. We are taking firm steps forward, today When people think of Turkey, they immediately think of brands like Turquise and Numarine. coming in. Our biggest advantage is that we always try to work harder and we are a society that likes to develop.
Numarine you have received international awards. The best as a Turkish yacht builder What are the conditions for becoming one of them? What kind of perspective has brought you to this point? happened?
We worked hard. We never said, “OK, we are us.” We always tried to learn. We did not think of copying what others did. We aimed to carry ourselves further by learning from them. We set our own goals, we are the first company in the sector to enter the Turquality program. We have a young, hardworking management team. We do not avoid working with consultants. In short, we work hard.
Pandemic How did this process affect the yacht building sector?
I think positive has had an impact. People felt that they could have a more isolated and beautiful time on their boats. they understood. That's why we launched our “This is Isolation” campaign. This is the campaign attracted a lot of attention. My impressions and sensations are that for a while that we are experiencing a very active pandemic after the recession.
This process What are the clues it gives in terms of the future of the sector?
Recently It did not give a different message other than the hints given by the events. More environmentalist, quieter, larger footprint models will be preferred. World it's changing now, we used to have customers who didn't want engines under 1500 horsepower. even 800 horsepower engines are now considered too big. Boat owners can now a safe, long-range, “world-shrinking”, "world-shrinking", "world-shrinking" they want boats.
Numarine what are your future plans and goals?
Our target is the first has not changed since the day we were founded: From Turkey, completely Turkish to create a world brand produced with craftsmanship. Our brand is now known, Now our goal is to be in the top 5.
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