Mutlutur Yachting, The Italian Sea Group Under the new agreement it signed with (TISG), Admiral, Tecnomar, Perini Navi, Picchiotti, and Tecnomar for Lamborghini It has taken over the official sales and representation activities of these brands in Turkey.
For the company, which has been operating in the fields of yacht sales, brokerage, charter, and yacht management since 2003, the agreement signifies a significant expansion of its international brand portfolio. The five brands, which represent different facets of Italian yachting, will reach local customers and international yachting professionals operating in Turkey through Mutlutur’s existing network in the country.
The Italian Sea Group’s portfolio spans various segments of the superyacht industry. Admiral, while standing out for its custom design and high level of customization in large-engine superyachts, Tecnomar It is moving forward with a focus on its sporty character, performance, and technology. Synonymous with large-sail superyachts, Perini Navi, continues its long-standing engineering tradition. Picchiotti, while reinterpreting the classic Italian yachting style with a contemporary design, Tecnomar for Lamborghini It brings together two powerful Italian traditions of design and performance in a single maritime project.
The Italian Sea Group’s special projects with world-renowned Italian brands such as Lamborghini and Giorgio Armani are also strengthening the group’s position in the global luxury market.
Mutlutur’s new representation portfolio adds a new dimension to the company’s existing operations. Building on the experience it has gained in Turkey in the areas of sales, purchases, charters, and yacht management, the company is expanding its reach in the international superyacht market by taking on the representation of five global brands.
This move is also consistent with Turkey’s position within the Mediterranean superyacht network. The network of marinas along the Aegean and Mediterranean coasts, the robust refit and maintenance infrastructure, shipyards, and the growing ecosystem of professional services make Turkey a key market for international yachting brands.
Mutlutur Yachting Co-Founder Noyan Mutlugil, While expressing their delight at representing the five brands of a globally prominent group such as the Italian Sea Group in Turkey, they described the partnership as an important step toward strengthening Turkey’s position and potential in the international yachting sector.
Mutlugil, Mutlutur Yachting‘In addition to his role at [...], ECYP (European Committee for Professional Yachting) Board of Directors and TYBA Vice Presidency and continues to carry out its duties.
It is stated that the agreement aims to enable The Italian Sea Group to reach customers in Turkey more directly and to increase the awareness and reach of the group’s brands in the Turkish market.
One of the first significant scenes in the new representational relationship is Monaco Yacht Show 2026 will be. The Italian Sea Group, at the fair Admiral Panorama 50 while premiering its model, Mutlutur Yachting ...will also attend the launch as Turkey's representative.
For Mutlutur, this agreement goes beyond simply adding five new brands to its portfolio in Turkey; it stands out as a strategic move to bring various segments of Italian superyacht production to the Turkish market.
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