Tezman Holding, The Group is restructuring its deep-rooted corporate heritage and organizational structure in the maritime sector with Selmarin Turizm ve Ticaret A.Ş., bringing it into a more focused framework. This new formation, which aims to create a clearer differentiation in the Group's brand management strategy, stands out as the reflection in Turkey of the segment-based specialization approach that is becoming increasingly evident in the luxury yachting world.
Since 1996, the company has been growing steadily. Tezmarin In line with this new vision, Aquila Catamarans, which is part of the Aquila Catamarans portfolio, has been brought under the Selmarin umbrella, clearly demonstrating the group's positioning of the catamaran segment as a separate area of expertise. This move is not only an operational restructuring, but also a strong signal that the product and customer experience will be approached from a more niche perspective.
Selmarin is the brand's Aquila's sole official distributor, becoming the structure that manages Aquila's entire representation and customer experience in the market from a single source. This structure brings with it the goal of responding to the market with a sharper expertise, especially at a time when user habits have changed in recent years and the demand for catamarans has gained momentum on a global scale.
Tezman Holding Board Member Ralf Tezman, He defines the establishment of Selmarin as the merger of a deep-rooted experience and strong operational infrastructure under a single roof with strategic growth targets. The new communication channels that the company will launch in digital channels indicate that this restructuring includes not only a physical but also an experience-oriented transformation.
Selmarin Tourism ve Ticaret A.Ş. is positioned not only as a structure that reorganizes the existing structure, but also with a flexible architecture that can incorporate different brands in the future. With the launch of the brand-specific website and social media channels in the near future, the digital transformation vision is expected to materialize through interactive solutions - especially online configurators and customer-oriented platforms.
In this respect Selmarin structuring, Tezman Holding’This is considered a strategic threshold that not only expands the company's maritime presence, but also evolves it into a more refined and segment-oriented structure.
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